Creative Leader
multiscreen.png

Multi Screen sign-up test

User acquisition is essential to BabyCenter business and creating any barriers to signing up is clearly against business goals. Therefore, when we had a new partnership with insurance providers who wanted to gather location information early in pregnancy, we had a huge challenge on our hands. We created a test, used a very small user base and learned A LOT. For a full deep dive of this project I am happy to discuss.

You can view the inVision test here.

multiscreen.png